5min chapter

The School of Greatness cover image

Pixar’s Formula For Storytelling Success & Emotional Persuasion w/ Founder Ed Catmull EP 1474

The School of Greatness

CHAPTER

The Biggest Challenge in Starting Toy Story

Pixar co-founder John Lasseter talks about what he learned in the last 10 years of leading Pixar and Disney animation as well. "I don't take credit for what those other people did," says Lasseter, "but being the leader is a big responsibility" The company has published everything they've done since launching Toy Story to create an open culture where everyone can share their ideas or learn from each others' work.

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