The Rise of Marriage Markets

When Romeo and Juliet had its premiere, less than 10% of the British population lived in cities. About 40% of singles met their last first date on the internet; only about 25% met through a friend. The digital marketplace is now the clear leader, although not everyone is using it. Some dating apps have an even tighter focus: There's NUT, which creates matches around your astrological sign, for rural singles or beard lovers.