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6min chapter
How Ai Is Changing A $28.6B Company’s Marketing Strategy (2024)
Marketing Against The Grain
Tools for Building Customer Profiles and Personalized Messaging
This chapter explores various tools such as SixSense, Common Room, Triscout, Humantic.ai, and Clay for constructing customer profiles, implementing personalized messaging, and using AI for outreach. It also delves into chat tools like HubSpot Chat, Chat Based, and Cure, discussing integration between Superhuman and HubSpot to generate highly personalized messages, and stresses the significance of utilizing database tools like HubSpot, AI models like OpenAI, and data enrichment tools like Six Cents for tailored customer experiences.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode