The Importance of Loyalty in Retail

I think the focus on engagement, which is something that's very topical in the industry at the moment. And I guess for me, the two stand-up metrics and statistics that work best are loyalty turnover over the passage of time and penetration across all product types within a value proposition. So we have a great retail offering in South Africa in the health and beauty sector that has close to an 80% penetration of loyalty transactions across any spend at any point in time or consistently so. For me, the key statistic is how well has the loyalty program succeeded in shifting that penetration of products holding across the consumer spread within their database. And I think that's a key KPI. Yeah. Thank you