EP4 – What you need to know from LUMA’s Digital Media Summit, AI is everywhere in marketing, supply constrained platforms race for 1st party data to build an ads business
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Google's AI Enhancements for Ads
Google recently had their IO conference and had an article title hundred announcements and releases on on AI. Markers brands are gonna have to think about which is How do I make sure that I'm optimizing for these models to pick me? It's a really kind of funky scenario, but we're like it's gonna be very hard For you to take all the learnings that you get from Google and put them into Facebook for example. You know everything if so much of of what matters now is What is the AI return then you know as a marketer?
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