Tatcha co-founder and former CEO Vicky Tsai joins Guy on the Advice Line, where they answer questions from three early-stage founders. Plus, Vicky explains her decision to briefly step back into, and then out of again, the CEO role.

First we meet Jessica in Newport Beach, who’s wondering how to increase brand awareness for her handcrafted fine jewelry. Then Brittany in New York City, who’s looking to prioritize sales channels for her growing fem care brand. And Devon in Cleveland, who wants to generate buzz around the launch of her creative cake company. 

Thank you to the founders of Petit Anjou, Beia Beauty, and Mugsy Bakes for being a part of our show. 

Since this episode first aired, Mugsy Bakes' officially debuted their website and will be launching into their first regional chain in April 2025. Plus, a Petit Anjou necklace appeared in multiple episodes of Netflix's "No Good Deed."

If you’d like to be featured on a future Advice Line episode, leave us a one-minute message that tells us about your business and a specific question you’d like answered. 

Send a voice memo to hibt@id.wondery.com or call 1-800-433-1298.

And be sure to listen to Tatcha’s founding story as told by Vicky on the show in 2020. 

This episode was produced by Katherine Sypher with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was Cena Loffredo. 

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