Cost Objection Mindset
Notus & Friends
00:00
Is Price Out the Window to You?
"I'm in this business because I was born in pain," he says. "Most young guys who come to us and get into this, some of them do it straight up for prevention." He adds that people go to great lengths to dull their pain by taking drugs or alcohol. The value just completely obscures the cost once people understand what's at stake, Riggs says.
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