Pitchfork editor-in-chief says a review of an artist called travis morrison was one of the most infamous reviews ever posted by pitchfork. "It was, i think, one of the first moments where it was clear thatyou you could actually make or break artists," he said. The reviewer's decision to giveMorrison zero points on a ten point scaleri led Pitchfork to reevaluate how they used their authority and grow as a publication.
While working at his local record store at age 20, Ryan Schreiber dreamt that his scrappy music review webpage might one day grow into an influential music publication. Working out of his parents’ house, he wrote about indie music because he loved it, and recruited like-minded friends to do the same. In 2000, a rhapsodic review of Radiohead’s “Kid A” got huge attention online, and soon Ryan’s site began to attract tens of thousands of users—building a reputation for pointed reviews that could make or break careers. In 2015, Pitchfork joined The New Yorker and Vogue when it was acquired by Condé Nast, one of the most prestigious magazine publishers in the world.
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