Ep 279

Is marketing becoming more engineer-led?

Kipp and Kieran dive into building a game-changing AI sales agent in Slack with guest Horacio Lopez (Business Operations, Replit). Learn more on the intricacies of API integration, the seamless experience with Replit's AI assistant, and optimizing email outreach using enriched data.

Mentions

• Horacio Lopez https://www.linkedin.com/in/horacio-lopez/
• Replit https://replit.com/
• Replit AI SDR template: https://replit.com/guides/ai-sdr-slack-bot
• Collin Matthews article: https://www.lennysnewsletter.com/p/become-a-more-technical-product-manager
• Code concepts site: https://codeconceptsforsalesandmarketing.replit.app

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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.