The Journey for the Fly Wheel

The journey for the fly wheel started with something even more basic than having a visualized customer journey map. It really starts with, are you attracting and engaging the right kinds of customers? And once they do sign up as the customer, are you on boarding them right? Are you providing enough support so they can engage with the product? And are you delivering ongoing value? If you do deliver that type of ongoing value, then you see it translated into great retention numbers.