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The LP Perspective: Beezer Clarkson and Chris Douvos

Village Global Podcast

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The Permanence of Brand and Firm Reinvention

This chapter explores the permanence of brand and the challenges of firm reinvention in venture capital. It discusses how brand can carry firms through tough times and questions whether certain firms still stand for what they stood for before. The chapter also delves into the importance of understanding industry behaviors and changes over time as well as evaluating a fund based on its track record.

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