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Socks as a White Label
Randy, Andrew, and Aaron sat down with the godfather of global supply chain. He worked for brands like Nautica and Polo to make their socks as a white label. And so we start working together on figuring out what are the components from each individual sock that we like the most. This development process ultimately led us to a product that we thought was pretty great. It reminds me a little bit of Warby Parker saw a gap, right? The gap was glasses shouldn't be so expensive.