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Most scaling stories online skip straight to the champagne and the Stripe screenshot. This is the real behind the scenes of building an eight-figure business right now - what's working, what we've changed, and the ugly $12K a month we found leaking out of just one department. Plus the move that sounds ridiculous but made a huge difference to how I show up every week: sorting out my lunch.
- Why Nath became CEO, and the identity wobble I had to get through before I could hand it over
- Entrepreneurs vs intrapreneurs, and how to build a vision big enough that A players choose you over going solo
- How skipping lunch turned out to be a real constraint in the business (and the simple fix)
- The admin audit that uncovered $12,000 a month, and the Fathom + Claude setup that plugged it
- The weekly leadership meeting and scorecard that stop your departments working in silos
- The one question to ask about your worst days that shows you exactly what to fix first
