#351: Loyalty and The Magic of Marketing with Rory Sutherland
Let's Talk Loyalty
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The Relationship Between Loyalty and Relationship
Loyalty is reciprocal and you've built trust in the airline that you're most loyal to. And it's, I mean, to look at an iconic Ogilvy client, American Express, their whole campaign around powerful backing almost explicitly gets to that. The idea possibly actually young marketers are less acutely aware of this than we are when we get to middle age.
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Transcript
