Setting Goals - Approach Versus Avoidance

Our emotional responses to failure can be different when we framed our goals in terms of approach versus avoidance. When you are trying to avoid something and you successfully avoiding it, then you are in a way satisfied that you don't have the negative experience that you would have had if you could not avoid it. It's also striking me right now that it's really hard to measure the absence of an activity and absence of an action. And I guess I just love the research on agency in general because it just reinforces how much we love being the driver's seat metaphorically.