I think introspection in general is hard for human beings. I think it's such a fundamental, like, you know, when I think about the, I think being self aware is a superpower. And I think you need to practice it and nurture it every day. People that are hesitant, what is the thing that seems to sell, sell them on it? It's a great, great question. So I'll give some context here. First of all, a percent of people are super hesitant. You're actually very normal if you're hesitant to this process. And this is one of the benefits that I'm able to actually run an AV test and show them the story makes a difference
Rishi Rawat is the founder of Frictionless Commerce. As a world-class expert in buyer psychology and conversion optimization, Rishi has spent the past 13 years laser-focused on running marketing experiments that help eCommerce brands remove friction and massively increase sales.
In our conversation we dive into:
- Self-awareness as a superpower
- Intuition versus empirical data
- Delegation and installing your operating system into a team
- Busyness, laziness, and essentialism
- Specialization and the pursuit of excellence
- The placebo effect, gossip, and evolutionary psychology
- External and internal realities
- Consumerism and ethical marketing
- and much more...
Connect with Rishi:
Music by Kirby Johnston – check out his band Aldaraia on Spotify