I think introspection in general is hard for human beings. I think it's such a fundamental, like, you know, when I think about the, I think being self aware is a superpower. And I think you need to practice it and nurture it every day. People that are hesitant, what is the thing that seems to sell, sell them on it? It's a great, great question. So I'll give some context here. First of all, a percent of people are super hesitant. You're actually very normal if you're hesitant to this process. And this is one of the benefits that I'm able to actually run an AV test and show them the story makes a difference

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