Gaming, I Think, Is a Good Place to Start

I think a lot of people are starting to play around in gaming worlds. I'm working with a big f m c g brand at the moment who is building a kind of an island in a fortnight. You know, we've seen nike jumping into row blocks, building nike land - which is a new type of sport for kids and young adults as well. And i've been creating lego based s m r play lists that you can play on spotified type platforms. A a justsat o saying, what kind of things are gaining traction? Just testing all these new platforms as and when they pop up. But it's heartening to see that there is definitely, you know