Harnessing Automation for Effective Customer Engagement

Melbourne-based tour operator Mat Newton is one of the tour industry’s most insightful leaders, and has worked in all sides of our industry. He’s the founder of the respected Tourism Tiger website design agency, ran marketing for reservation technology company Peek Pro, has worked in SEO, and is now a multiday tour operator running several tour brands, including Patch Adventures (https://patchadventures.com.au/).In this episode, we talk about everything pertinent to the multiday tour operator:

• How to best set up your tour website
• How to market a multiday tour
• Comparing the day and multiday tour industries
• How to think about “energy flows” when designing your tour
• The Australian customer: what they want and how to sell to them

Mat is also the new host of Tourpreneur Multi-day, a Tourpreneur podcast highlighting the stories and insights from multiday tour companies and service providers, coming soon to Tourpreneur!

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