Tourpreneur Tour Business Podcast cover image

Multiday Marketing, Websites, and Tour Design

Tourpreneur Tour Business Podcast

CHAPTER

Harnessing Automation for Effective Customer Engagement

This chapter highlights the significance of automated customer management in email marketing, using tools like Active Campaign and WP Fusion to optimize lead retargeting. It underscores that while automation boosts engagement and conversions, a strong value proposition for the tour remains essential for success.

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