The Importance of the Idea of Money

Money primes individualism, a reluctance to be involved with others. Reminders of money may shape our behaviour in ways that we do not know about. Some cultures provide frequent reminders of respect. Others constantly remind their members of god. And some societies prime obedience by large images of the dear leader. If you had been exposed to a screen savor of floating dollar bills, you too would likely have picked up fewer pencils to help a clumsy stranger.