Three, Not Appreciating Go to Market

Alon: We may go to market really efficient, most efficient in software. But we didn't appreciate that as a strategic advantage. Product is incredibly important but if you my opically focus on product and let the rest of the business not be a strategic advantage for you, it hurts the whole business. Alon: Multiprodict acquisition isn't the only way too. Half, people get tempted to take their technology and move it into a different vertical because it looks very logical.

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