In a social medium environment, the reputation management kicks in so hard. You're almost like in a rap battle at that point. It's better to do this one on one, if you can. And it's even better to do it one, o one without an audience,. Even an audience of like if you're talking to your dad, or if your mam's listening in. So i'm going to politely ask nathan if you could help, ever people who want to hear this in a wise manner. Step one is identifying the claim and step two is bringing up the tail. That really just entails talking about what we are trying to bring up.