Know What Problems You’re Solving
Running Through Walls
00:00
Evolution of Go-to-Market Strategy at Datadog
This chapter delves into the speaker's journey as the 11th employee at Datadog and their transition from a Fortune 5 company to a startup tackling cutting-edge technologies in the cloud space. It discusses the early challenges faced in understanding customer needs and developing a product marketing strategy around core use cases. The chapter also explores the evolution of the go-to-market strategy from inbound marketing to enterprise-focused campaigns to attract Fortune 500 clients.
Transcript
Play full episode
