Yella, I Love Quick Sketching

The space between ridiculous and brilliant is really, really, really small. And so you need some people who are willing, yetll be ridiculous. Play is a nice way to push that limit. If if everyone is up tight, because the boss is up Tight, y os, better be a little more playful, and better be first to throw out one of those ridiculous ideas,. Ya, because otherwise the organization is going to tighten. I love that technique. Tspecially, ha, folks, clients that we have in are partners. We got three or fourof the clients. They'll say, look, brandon, i'll just sit over here and write stuff down. You're