4min chapter

Metrics & Chill - Predictable Growth for B2B cover image

117: Sourcing 50% of Deals via Outbound (w/ Dee Acosta, Metadata)

Metrics & Chill - Predictable Growth for B2B

CHAPTER

Email Marketing

Email security is through the roof, so you got to get through email security out of spam. Don't waste your time on ridiculous personalization like a rapid dog video. If it's not a big account and it's maybe a marginal fit or if it's someone low level, you know, just send out the business email. What's a good way to eat? You know, everything's a judgment call,. How much time do I want to spend on this?

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