Metrics & Chill - Predictable Growth for B2B cover image

117: Sourcing 50% of Deals via Outbound (w/ Dee Acosta, Metadata)

Metrics & Chill - Predictable Growth for B2B

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Email Marketing

Email security is through the roof, so you got to get through email security out of spam. Don't waste your time on ridiculous personalization like a rapid dog video. If it's not a big account and it's maybe a marginal fit or if it's someone low level, you know, just send out the business email. What's a good way to eat? You know, everything's a judgment call,. How much time do I want to spend on this?

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