2min chapter

This Week in Startups cover image

Whoop CEO Will Ahmed on the “Quantified Self” movement, product design & more | E1786

This Week in Startups

CHAPTER

The Art of Wearable Technology

We wanted to be either in cool or invisible. And cool is creating a product that aesthetically resonates for you. So we have about 70,000 different bands and collections that you can wrap this little sensor with. We've tried to almost take the tech out of the product. It's so elegant that it doesn't look like you're wearing looks like someone gave you on the plywood burning man.

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