How Much Research Do You Put Into Your Prospecting?

It depends on what stage of building pipe line you are at. If i have like ten accounts total, ri and that's all have, or maybe it's 20 accounts. What i'm probably gong to be doing is sending out a blast to a specific persona but with more specific language around what i want to do. And then really falling up on clicus a, falling up on where there's the most activity as far as open  and going after those people hard. Those are probably people you should be trying to get into the funnel a lot faster than everybody else.