Replay: How Barstool Sports’ ex-CEO cooks up attention, with Food52’s Erika Ayers Badan
Masters of Scale
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Building Communities: Barstool vs. Food52
This chapter explores the contrasting approaches to community-building at Barstool Sports and Food52, revealing the distinct brand identities and cultural dynamics of each. The speaker shares insights on navigating the challenges of online engagement, from the chaotic energy of Barstool to the refined professionalism of Food52. The discussion highlights the importance of authenticity, humor, and audience interaction in fostering a devoted digital audience.
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