The Magic Words for Influence and Impact

The subtitle to your book is, the magic words for influence and impact. What are magic words? We magic words in my mind are words that talk straight towards people's subconscious brain. If we didn't use our subconscious, then what would happen as every day would be so tiring because even the smallest of decisions would need to go through huge amounts of processing and elimination. So many missed opportunities exist in every business because when a moment presents itself, somebody finds himself lost for words.