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2min chapter
Selling Uncommon, the death of advertising and a British original - Nils Leonard
Uncensored CMO
How to Create a Culture That Fosters Creativity
"Culture is a definition of saying the same thing every day," he says. "We ask key questions of the work, you know, what friction is it resolving? Is it dancing on the fault-lining culture?" He's annoyed by behavior that removes performance from our industry. It's about being happy and making the best work of your lives,. not because they have a yoga morning on a Thursday."
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