#94: Global Coalition Loyalty Insights with Payback's CEO Bernhard Brugger
Let's Talk Loyalty
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The Importance of Reach and Communication in a Pandemic
I think that this forced digital transformation in COVID has really just accelerated what clearly you knew for the last 10 years needed to be done. And we definitely learned that reach and communication has never been more important than in a pandemic. So connecting with customers, interacting, sending them personalized offers tailored to their needs is even more important in times like these. I'm much more in touch than I used to be before the pandemic as everyone was flying around and having some calls. But today we are connecting every day with our teams. We have a lot of channels, much more information, much more transparency because that's what people need if they are alone in their home office. Yes, this
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