RV 68 - HIRO Pipe Framework 101
GTM Live
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How to Optimize Performance Marketing
Not all MQLs are created equal. Executives should recognize this. Most companies get like 90% of the revenue from like five to 10% of the quote unquote leads. The thing you don't want to do is go from January 5000 MQLs a month to zero without the, or to 100 without the company being prepared for it.
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