4min chapter

Decoder with Nilay Patel cover image

How to buy a social network, with Tumblr CEO Matt Mullenweg

Decoder with Nilay Patel

CHAPTER

Is Tumblr the Only Business Model?

The CEO of Tumblr is trying to build an advertising business. Running a social network is incredibly expensive, he says. Half or more of Tumblr's revenues from subscribers will help the company make money. He wants users to discover new things but not emotionally charge them for it.

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