Transformation Ground Control: Digital Transformation, ERP Implementation, Change Management, and Digital Strategy cover image

Lessons from a $100M ERP Failure, The World of Tech Sales, Legal Issues in Digital Transformation

Transformation Ground Control: Digital Transformation, ERP Implementation, Change Management, and Digital Strategy

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Leveraging AI and Video Content for Authentic Sales Connections

Exploring the role of AI-generated content in sales authenticity, this chapter emphasizes the importance of video content for building trust with prospects. It discusses the qualities of successful sales reps who prioritize honesty and the customer's best interest, advocating for a long-term, authentic approach to sales.

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