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13min chapter
Lessons from a $100M ERP Failure, The World of Tech Sales, Legal Issues in Digital Transformation
Transformation Ground Control: Digital Transformation, ERP Implementation, Change Management, and Digital Strategy
Leveraging AI and Video Content for Authentic Sales Connections
Exploring the role of AI-generated content in sales authenticity, this chapter emphasizes the importance of video content for building trust with prospects. It discusses the qualities of successful sales reps who prioritize honesty and the customer's best interest, advocating for a long-term, authentic approach to sales.
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AI-powered
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Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode