3min chapter

How I Built This with Guy Raz cover image

ButcherBox: Mike Salguero

How I Built This with Guy Raz

CHAPTER

Are You Profitable From Day One?

We were attracting a customer who like didn't want to be told what to do with their meat. And so that's like categorically different than the blue aprons or hellofressions of the world where it's like, here's your spice packet and here's your potatoes you're gonna saute this with. So we kind of took like the most important element of one of those boxes, the meat, and just made it all about the meat. And people, people really loved that approach. Your goal was to get, I think 1,000 subscribers by the end of 2016, but you got 10,000 subscriber by the end in business. Yeah, pretty remarkable. That

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