The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch cover image

20Growth: How Revolut Acquired Their First 10M Users: Tips, Tactics and Strategies From the Revolut Product & Growth Playbook with Val Scholz, Former Head of Growth @ Revolut

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

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Innovative Marketing Strategies for Growth

This chapter examines the shift from traditional marketing methods to innovative, tech-driven approaches that enhance user engagement and acquisition. It emphasizes the importance of data-driven decision-making and strategic hiring in early-stage startups, particularly in growth roles. The discussion also highlights the need for adaptability and cultural alignment in candidates, showcasing effective sourcing and evaluation strategies.

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