TIP106 : Influence and Pre-Suasion w/ Dr. Robert Cialdini (Business Podcast)
We Study Billionaires - The Investor’s Podcast Network
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The Influence of Clouds on Comfort and Cost
People who were sent to the site with coins on the landing page rated price as the most important feature. They then searched the site for features related to comfort and ultimately preferred to purchase more comfortable furniture because fluffy cloud put them in mind of soft. When they were asked afterward if they thought the clouds or the coins that in any way influenced their choice they laughed they said of course not. The stealthy process had run under their radar and channeled them the direction of the initial concept comfort or cost.
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