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Nine Business Models and the Metrics Investors Want by Anu Hariharan

Startup School by Y Combinator

CHAPTER

The Most Common Mistakes When Building a Zap

When it comes to users, there are really only three things that matter. Daily active, monthly active and percent logden. You should define what you want your us to behave like when using your ap. It's a common mistake, and i will give many examples of this, not defining what active means. If you're building a new zap, does it mean reading countses active? Does it mean commenting countses active?"

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