What Is the Most Important Battle Facing the Company?

Growing up in Germany, Shopify co-founder and CEO Tobi Lutke was never quite comfortable with people telling him to do things because that's the way they're done. In this episode, Mike Maples, Jr of FLOODGATE interviews Lutke to discuss the origins of Shopify, the difference between finite games and infinite games, and the reason it's important for startups and companies to always question assumptions imposed by "experts."  Check out the Pattern Breakers Blog at patternbreakers.substack.com for even more Pattern Breaking content from Mike.   Mike's book Pattern Breakers is available now wherever you buy books. Follow Mike on X!