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4min chapter
Marketing Channel Fight Club: What Marketing Channel is best?
Marketing Against The Grain
Product Marketing Is Going to Supercharge the Other Strategies
Kiren: I would hire an incredible product marketing leader. They are actually very hard to find. And then I create really amazing product marketing snippet videos, like 25 seconds, 30 seconds that show one amazing feature. So my conversion rate of paid advertising pre-product marketing getting involved, was about like 1 or 2 percent standard B2B rate. It's now 50%, right? I have like my my finders coming to me and saying, Kiren, how did you actually do this? And I said, like product marketing, baby, this is all product marketing. Like, I'm just like layering on product marketing all over this rocket ship.
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