Drogo 5 - The Jungle Gym

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"I'm most scared of repetition that I am of failure," David says. He quit his job as an advertising executive in New York City to start Drogo 5. The company is a rope climbing school for eight and nine-year-olds. "The only way to really do the work that I genuinely believe needs to happen in our industry is to do it from the start, where you're not inheriting", he says.

What drove the meteoric rise of David Droga’s trailblazing agency Droga5? A series of daring, unexpected leaps — tactics he’s now applying at mega-scale as head of Accenture Song. Conventional wisdom tells you to ‘climb the ladder’ of success linearly — as an individual or a company. But David’s unexpected moves — leaning into creative partnerships and controversial programs — accelerated his path to scale. David tells us: “I’m more scared of repetition than I am of failure.”

Read a transcript of this episode: https://mastersofscale.com/swing-on-the-jungle-gym-david-droga/

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