How Do You Implement This Focused Strategy?

You really need to put yourself in the mind of the prospective buyer. So can you talk about the problem in a compelling way that is not too abstract, so that the person can actually relate to it? And and then what we did is we made sure that all of our marketing assets, meaning our landing page, reflected those things. We talked about the customer the way the customer saw him or herself. Then we also made sure to include a lot of customer use cases, which is effectively, ex person at macdonald's had this problem, and, through the solution, was able to solve it.