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5min chapter
How to Leverage Intellectual Property in Marketing (The Next Big Thing)
Marketing Against The Grain
The Impact of Web Three on Ip
Keran: I think web three years re shaping how we think about ip and the impact of ip. Keran: One of my favorite brands is using creative strategies to build their own intellectual property. He says when you are thinking about intellectual property, you have to make a strategic bet as to how free you want to make that those ideas,. versus how much you want to monitize those ideas.
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