280: Go To Market Fit vs. Product Market Fit
The Predictable Revenue Podcast
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Product Market Fit and Go to Market
Spencer: I spent a lot of time thinking about the intersection between product market fit and go to market. For me personally, product market fit is people are pulling your product into their environment versus you're pushing it and wishing and hoping they will take it. And so that's kind of how I would define the product market fit portion. Then when you get there, it's like, all right, let's say we have something someone's pulling. What is the go to market fit? Which is really about selling this product to the right buyer consistently and in a repeatable way.
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