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PLG is not for everyone | Kyle Poyar (OpenView)
The Seed Stage - formerly "the June Podcast"
Introduction
The challenges of moving to a PLG motion are actually much bigger than people it may be anticipate. It's not launching a free meme product or free trial and then calling it a day. Like you're looking at realistically 18 months of work and significant investment, plus cultural changes across the company. CAC will probably increase in the short term as well R&D investment.
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