What Is a Whale?

Finding ideal customers can feel like big game fishing in an ocean scattered with mere flighty sardines. The trap so many entrepreneurs fall into here, Dan says, is that they settle for taking any kind of customer they can get, instead of wisely narrowing their focus on only high value clients that are an excellent match for the business's product or service.

In part one of this two-part episode, Dan uses the "whale hunting" analogy to illustrate how you can use data driven, behavioral markers to identify your ideal customers or clients and ensure your marketing messages are positioned exactly where they can find you. Be sure to check out part two next week!

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