Why Do People Buy Into Multi-Level Marketing?

People are looking for an easy way to riches. They're reading these self-help books that don't help, you know, The Secret and The Cellistine Prophecy. And they're going to workshops in seven hours and rallies. So why do you think people buy into it? Do you think they buy into it because it seems easier than what you're gonna teach them? Well, there are three reasons.