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How to 10x A Boring Business With Marketing | Codie Sanchez (#140)
Marketing Against The Grain
How to Be a Better Pool Cleaner
If you're willing to just be above average, not even amazing, you will completely set yourself out apart from everybody. And then it's way easier to hire. Most people think in small business land that you compete on pricing. So actually I should just be premium pricing for most of these services with a little bit of marketing magic.
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