2min chapter

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CEO Series: Mary Barra of General Motors on Committing to an Eco-Friendly Future

HBR IdeaCast

CHAPTER

The Importance of Communicating and Communicating

General Motors has reoriented its sprawling organization toward a set of behaviors. It sounds like being bold as one of them. Being customer centric might be another. Maybe you can sherf some of the others, and then you aligned all of your processes against these behaviors. Is that the way it's going? Aya, i would say again, because we have to live those behaviors,. We are asking people to value different opinions, on different them their own ideas, on an everyday basis....

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