20min chapter

Decoder with Nilay Patel cover image

How Bose compete with AirPods — and why it’s in more cars than ever, with CEO Lila Snyder

Decoder with Nilay Patel

CHAPTER

The Evolution of Audio Experience

This chapter explores the transformation of audio products, particularly earbuds, focusing on the role of software in enhancing user experience and personalized features like Custom Tune technology. It also discusses Bose's strategic restructuring to foster innovation and collaboration, emphasizing the importance of diverse perspectives in product development and marketing. The session highlights the unique advantages of being a privately held company in pursuing long-term R&D strategies without the pressures of public market operations.

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