Yeah,

I mean, now it's 2023. I remember when I came like late 2000s, there were very different expectations for Korean companies in the world. I remember it's like, hey, domestic games for like domestic market first. Maybe we'll go to China or Southeast Asia. And then the US was almost kind of like a forgotten place. It's like, hey, if we can do something, they're fine. Otherwise, like no big deal. I feel like things have changed a lot since back then and now. And like Korean companies, I'm going to guess have way more expectation for what can happen in the States. Can you talk a little bit about

that? Yeah, I think that's also true. But actually, I think Korean video game companies, even in early 2000s, I think they're going to try to expand in the Western regions. But yeah, I think it's the most attempt section of end data failing. I remember this because when I was at NHN, I was also working on the US market strategy. And now I look back on what I did. It's a lot of things are really, I didn't say nonsense, but I worked on a lot of strategies, but I worked on them without knowing actually what the market really is like. So I think a lot of Korean companies actually attempted to expand in the Western regions even back then. But it was probably not really noticeable by a lot of US companies or by people here. Because I think they really kind of tried to tweak things a little bit or just adopted the same business models and do very similar things in the States believing the market is going to also go that way. But I think maybe it was a little too early or actually just know you were just trying something so different from actually what the users in the States are used to. So it really just didn't work. But I think as the market actually has changed over time, I think these are 10th are still working better and also being adopted better by partners here. And also, I think in the content business, I think in the content market, not only video games, I think there are more nationalities actually seen in the industry as a general and also Asian content or especially Korean content is becoming more popular. So I think probably the Korean or Asian companies are a little more brave to make more bald moves thinking, how should this is also market I can enter into.